Calculator

Ad Revenue Calculator: Estimate Website Earnings

This calculator gives you a simple estimate of how much a website can earn from display ads. It is not a promise, but it helps you see which lever matters most: traffic, pages per visit, fill rate, or CPM.

Monthly visitors Pages per visitor Average CPM Fill rate %

Estimated monthly pageviews 16,000

Estimated monthly revenue $10.88

Estimated yearly revenue $130.56

How the estimate works

The basic formula is pageviews multiplied by fill rate, then multiplied by CPM and divided by 1,000. If you improve pages per visitor or CPM, the same traffic can earn more.

What to improve first

If the estimate is low, do not only add more ads. Improve the pages that already get visitors, make articles easier to finish, add related guides, and fix speed issues that reduce ad loading and engagement.

Next step

Read How to Increase Website Ad Revenue, then run a free technical audit on a page that already shows ads.